Essays about: "Content Analysis business"

Showing result 1 - 5 of 384 essays containing the words Content Analysis business.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  3. 2. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

    University essay from Göteborgs universitet/Graduate School

    Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
    Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

    Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE

  4. 3. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

    University essay from Göteborgs universitet/Graduate School

    Author : Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
    Keywords : Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

    Abstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE

  5. 4. Sustainability priorities of Swedish companies: an analysis of materiality matrixes

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Yegana Abbaszade; [2023]
    Keywords : banking; capital goods; consumption items; daily items; material; investment;

    Abstract : In this study, I used quantitative content analysis to analyze the materiality matrixes of sustainability reports to identify the sustainability priorities of major companies in Sweden. I focus on the 131 largest listed companies in the country within six industries: material, consumer goods, capital goods, daily goods, banks, and investment companies. READ MORE

  6. 5. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE