Essays about: "Corporate branding"
Showing result 21 - 25 of 161 essays containing the words Corporate branding.
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21. To be or not to be…green, that is the question
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE
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22. Weight Watchers: Dieting is out, Healthy is in
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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23. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE
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24. Company Culture and Employee Benefits in Employee Branding
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : To build successful new ventures or operate corporate companies, it is essential to consider the right company culture and employee benefits that fit the expectation of the employees and relevant to the operating industries and markets. On the other hand, efficient employee branding could significantly enhance talent acquisition and improve the firm performance. READ MORE
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25. Exploring the Entrepreneur's Mind - A Spectrum of Corporate Branding Mindsets Found in Start-ups
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE