Essays about: "Crisis Communication strategies"

Showing result 11 - 15 of 72 essays containing the words Crisis Communication strategies.

1. 11. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Nina Björnsson; [2023]
   Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

   Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

3. 12. A leadership analysis of George Orwell's Animal Farm

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Assed Aranda; Jasper Mauro Karlsson; [2023]
   Keywords : Leadership style; qualitative content analysis; crisis communication; politeness theory; cooperative principle; principled negotiation; framing;

   Abstract : This essay aims to research the writing of George Orwell by analysing the four main pigs in his novel Animal Farm from a linguistic and rhetorical perspective. The paper's purpose is to explore occurrences of chosen phenomena tied to linguistic and rhetorical theory, with the goal to create an understanding of how Orwell portrays his characters exercising leadership and how their communicative strategies differ or coincide. READ MORE

4. 13. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Tilde Johansson; Ebba Martinsson; [2023]
   Keywords : Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

   Abstract : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. READ MORE

5. 14. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

   University essay from Jönköping University

   Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
   Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

   Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

6. 15. »CAUSA CAFFIER«: FAR-RIGHT CONNECTIONS IN GERMAN POLITICS AND SECURITY AGENCIES - Political Crisis Communication and its Representation in Legacy News Media

   University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

   Author : Merle Frederike Sontheimer; [2022-09-01]
   Keywords : Germany; Mecklenburg-Western Pomerania; right-wing radicalism; extremism; crisis communication; image repair; image restoration; political communication; CDU; Lorenz Caffier; Nordkreuz;

   Abstract : Purpose: The purpose of this case study is to add to research on crisis communication, accountability, and scandals in evaluating a German state Minister of Interior’s exoneration strategies through their representation in news media. Additionally, it aims to offer insights on German legacy news media’s treatment of a rightwing radicalist crisis and implications of its potential failures. READ MORE