Essays about: "Cultural Factors influencing the marketing"

Showing result 1 - 5 of 12 essays containing the words Cultural Factors influencing the marketing.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Xinyue Li; [2022]
   Keywords : ;

   Abstract : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. READ MORE

4. 3. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
   Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

   Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

5. 4. Factors influencing brand preferences for instant foods: A comparative study between Sweden and Bangladesh

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Tahreen Huq; Imran Mahmood Sarker; [2020]
   Keywords : Brand preference; Instant foods; Cultural influence; Sweden; Bangladesh;

   Abstract : Aim: This study aims to investigate the factors that influence consumers' brand preferences for instant foods focusing on the graduate-level students of Sweden and Bangladesh. Methodology: The research applied a qualitative approach. Semi-structured online interviews were conducted with ten graduate-level students from Sweden and Bangladesh. READ MORE

6. 5. Correlations between Health and Communication Trends: An Analysis of the Impact on Swedish Supermarkets

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna-Louisa Werner; Amelie Hartung; [2016]
   Keywords : Health; Communication; Social Media; Health Trends; Business and Economics;

   Abstract : This thesis aims to examine the development of health trends in Sweden, since it is argued that they will prevail and even become more extreme in the near future. Supermarkets will have to understand the impact of those health trends on consumer behaviour and therefore are required to comprehend the sociological, cultural and psychological factors behind these. READ MORE