Essays about: "Customer E-Loyalty"

Showing result 11 - 13 of 13 essays containing the words Customer E-Loyalty.

  1. 11. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
    Keywords : small e-commerce business; brand loyalty; e-loyalty;

    Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE

  3. 12. How to keep your customers loyal within today's online business

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOHANNA HELLER; NATALIE ENGELKE; [2010]
    Keywords : customer loyalty program; customer relationship management; ecommerce; e loyalty; e tailing; loyalty; fashion online business;

    Abstract : For fashion online stores loyal customers are as important as they are for traditional retail stores. Through a high amount of loyal customers a company can reduce operational costs and increase its overall profitability. Finally a company can gain more benefits from retaining existing customers instead of acquiring new ones. READ MORE

  4. 13. Too busy to wait in line, just click and bank online : Customer Loyalty in Web-Only Banks

    University essay from IHH, Företagsekonomi

    Author : Josefine Steinhagen; Lucile Van Kerrebroeck; [2006]
    Keywords : E-Service; Loyalty; E-Banking;

    Abstract : Traditionally, banks have always had a close relationship with their customers. They often knew them as individuals, and satisfied their needs through personal customized services. Recently, the development of electronic banking or e-banking has influenced the increasing competition within the banking industry. READ MORE