Essays about: "Customer E-Loyalty"

Showing result 6 - 10 of 13 essays containing the words Customer E-Loyalty.

  1. 6. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study

    University essay from Göteborgs universitet/Graduate School

    Author : Kristofer Börjesson; Peter Szigeti; [2016-09-21]
    Keywords : groceries; groceries online; e-grocery; e-commerce; e-satisfaction; customer satisfaction; e-loyalty; customer loyalty; repeat purchase; attitudes; stress; quality; time; price; variety; recovery; influencers; abandon;

    Abstract : Groceries online (E-grocery) is a growing market, however, many of those that have tried the service abandon it shortly thereafter. Most research surrounding e-grocery focuses on why consumer begin purchasing and why repurchases occur, however, there is a lack of studies regarding why consumers abandon purchasing. READ MORE

  3. 7. Should I stay or should I go? : A study exploring how service influence e-loyalty

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : August Appelqvist; André Ollesson; [2016]
    Keywords : e-commerce; loyalty; e-loyalty;

    Abstract : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. READ MORE

  4. 8. E-Loyalty : On the Differences between Single-Brand E-Retailer and Multi-Brand E-Retailer

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOSEPHINE SCHULZE; [2015]
    Keywords : E-Loyalty; Multi-brand; E-Satisfaction; E-Commerce;

    Abstract : The purpose of this study is to examine the differences in the extent of customer e-loyalty between the two fashion e-commerce formats single-brand and multi-brand e-retailer. A quantitative research was conducted by means of an electronic questionnaire examining different factors influencing e-loyalty as well as e-loyalty directly. READ MORE

  5. 9. E-loyalty in fashion e-commerce : an investigation in how to create e-loyalty

    University essay from Institutionen för marknadsföring (MF)

    Author : Ellinor Hansen; Erika Jonsson; [2013]
    Keywords : e-commerce; e-loyalty; e-satisfaction; e-trust; e-service quality; online fashion industry;

    Abstract : The e-commerce is growing among customers and also the companies are more active online. One industry that focuses on customer experience is the online fashion industry. In Sweden, the half of the population has at some time shopped clothes and footwear online. READ MORE

  6. 10. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE