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Showing result 1 - 5 of 10 essays matching the above criteria.

  1. 1. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Zhiqiu Ye; Xinyi Chen; [2020]
    Keywords : Fresh e-commerce; Online customer experiences; Offline customer experiences; Customer loyalty; China;

    Abstract : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. READ MORE

  3. 2. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Aida Licina; [2020]
    Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

    Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE

  4. 3. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  5. 4. Crowdsourced Freight Delivery The value created via logistics platform

    University essay from Göteborgs universitet/Graduate School

    Author : Yinhe Yang; Qian Yuan; [2018-07-02]
    Keywords : sharing economy; crowdsourcing; logistics platform; freight delivery; intermediary;

    Abstract : With the rapid development of Internet information technologies such as big data, artificial intelligence, and cloud computing (Perego et al., 2011), the sharing economy has been gradually applied to various industries as a new economic form. Crowdsourcing logistics is an application of the sharing economy in the logistics industry. READ MORE

  6. 5. How CSR create advantages in Chinese logistics SMEs : A case study of YHYB Co

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ruoxi Fan; Xiaoguang Jin; [2014]
    Keywords : CSR; logistics; SME;

    Abstract : With the development of China's economy, it is found that the importance of corporate social responsibility is increasing. SME as a large proportion of the economy, its importance is evident. Logistics industry in China developed very fast in recent 30 years, it has formed a large-scale industry. READ MORE