Essays about: "Consumer perception"

Showing result 1 - 5 of 315 essays containing the words Consumer perception.

  1. 1. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Keywords : Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Abstract : Background and Problem: The awareness towards environmental sustainability has increasedrapidly both in society and among clothing companies’ stakeholders, e.g. the customers buyingtheir products. This awareness affects the fast fashion industry which is one of the most pollutingindustries. READ MORE

  2. 2. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-16]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Abstract : MSc in Marketing and Consumption.... READ MORE