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1. 1. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linnéa Nilsson; Dante Nordling; [2022]
   Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

   Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE