Essays about: "SERPs"

Found 5 essays containing the word SERPs.

1. 1. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linnéa Nilsson; Dante Nordling; [2022]
   Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

   Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE

3. 2. Building backlinks with Web 2.0 : Designing, implementing and evaluating a costless off-site SEO strategy with backlinks originating from Web 2.0 blogs.

   University essay from Jönköping University/Tekniska Högskolan

   Author : Jacob Khalil; Gustaf Edlund; [2020]
   Keywords : SEO; search engine optimization; off-page optimization; Google Search; Web 2.0; backlinks;

   Abstract : Purpose – The purpose of this thesis is contributing to the research on the efficacy of backlinks originating from Web 2.0 blogs by designing a costless method for creating controllable backlinks to a website, solely with Web 2.0 blogs as a source of backlinks. READ MORE

4. 3. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
   Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

   Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

5. 4. The Impact of ConsumerNavigation Behaviour on VisualAttention to Online Advertising

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : TERESIA SCHULLSTRÖM; [2013]
   Keywords : ;

   Abstract : The wide use of Internet has opened up many opportunities for advertisers. This has resulted in a multitude of ads in different format and contexts on everything from entertainment sites and online newspapers to search engine result pages (SERPs) and e-commerce websites. READ MORE

6. 5. Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Wasfa Kanwal; [2011]
   Keywords : Search Engine Optimization; Dynamic Websites; Search Engine Friendly;

   Abstract : ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). READ MORE