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Showing result 11 - 15 of 350 essays matching the above criteria.
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11. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE
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12. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE
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13. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. READ MORE
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14. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE
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15. Mitigating serverless cold starts through predicting computational resource demand : Predicting function invocations based on real-time user navigation
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Serverless functions have emerged as a prominent paradigm in software deployment, providing automated resource scaling, resulting in demand-based operational expenses. One of the most significant challenges associated with serverless functionsis the cold start delay, preventing organisations with latency-critical web applications from adopting a serverless technology. READ MORE
