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Found 2 essays matching the above criteria.

  1. 1. The Instant Need to Shop

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Siri Lindgren; Louise Borg; [2022]
    Keywords : Instant shopping; Instagram; technology adaptation; retailer-consumer encounter; digital shopping channels; social media; retail industry; Social Sciences;

    Abstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE

  3. 2. Migrant Entrepreneurs in Malmö : The Case of Restaurant Owners from Turkey

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Devrim Umut Aslan; [2012]
    Keywords : ethnography of restaurants; ethnic restaurant; advice mechanisms for self-employed; migrant entrepreneurship; Food politics; self-employment; migrants in Malmö.; migrants from Turkey; Social Sciences;

    Abstract : The aim of this thesis is to give a detailed account of migrant entrepreneurs in Malmö, their daily patterns, their unique experiences, the distinct strategies they develop, the challenges they face, and their relationship with ‘regulation and ‘advice’ organizations. In addition, unique ways of ‘making’ a restaurant via food and other material items are discussed and illustrated. READ MORE