Essays about: "Digital Diplomacy"

Showing result 1 - 5 of 17 essays containing the words Digital Diplomacy.

  1. 1. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Lydia Holmén; [2023]
    Keywords : digital diplomacy; nation branding; security branding; narrative; security narrative;

    Abstract : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. READ MORE

  3. 2. Gaining Social Power In a Time of Conflict : A case study on how the two superpowers China and the US are using security branding on Twitter to gain social power during an ongoing war.

    University essay from Högskolan Väst/Institutionen för ekonomi och it

    Author : Emil Karlsson; Linda Wilsson; [2023]
    Keywords : Security Branding; Generic Frames; Digital Diplomacy; International Relations; Soft Power; Social Power; Superpower Rivalry; Twitter;

    Abstract : How are the two superpowers of the world using Twitter as a platform for gathering global support for their policies when tweeting about an ongoing international conflict? That is the question that is answered in this thesis through a small-N case study. A mixed-method content analysis, based on security branding and generic framing, was applied to the data to determine how security branding is used by the actors to acquire social power. READ MORE

  4. 3. Strategic Narratives During Armed Conflict : The Case of Ukraine Post-2022 Russian Invasion

    University essay from Malmö högskola/Institutionen för globala politiska studier (GPS)

    Author : Linh Pham; [2023]
    Keywords : discourse analysis; Ukraine; Russia; strategic narratives; digital diplomacy; political communication; national identity archetypes;

    Abstract : This thesis contributes to the digital and narrative turn in International Relations, supplying a response to the inquiry ‘Which strategic narratives have emerged in Ukraine’s digital diplomacy following the February 2022 Russian invasion?’ The paper observed how the field of politics is revitalised by the interplay between political communication during times of incertitude, digital diplomacy and the trend of personalisation. The thesis evaluated different approaches taken by prior theorists of these spheres and leveraged their knowledge in order to respond to the research question. READ MORE

  5. 4. President Zelensky’s Twitter communication strategy : A Content Analysis of digital diplomatic practices in relation to the Russian invasion of Ukraine

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Karolína Skálová; [2023]
    Keywords : Twitter; digital diplomacy; content analysis; media ecology; world leader; Russian invasion of Ukraine; online communication;

    Abstract : This master’s thesis offers a contribution to the ongoing debate on the utilization of social media by a world leader. It focuses on the role of president Zelensky as a political leader and his online communication in relation to the Russian invasion of Ukraine. This study investigates the role of a diplomatic practice in an online environment. READ MORE

  6. 5. Barriers for peace mediators when shifting to an online environment : a case study of the UN in Yemen

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Brian Bruggeman; [2023]
    Keywords : Peace negotiations;

    Abstract : This research focuses on the opportunities and barriers of virtual peace diplomacy,examining the different aspects of this approach and analyzing its potential impact on thepeace process. In an era where conflicts have evolved into new forms of warfare, thecomplexities of mediation have intensified. READ MORE