Essays about: "security branding"

Showing result 1 - 5 of 10 essays containing the words security branding.

  1. 1. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Lydia Holmén; [2023]
    Keywords : digital diplomacy; nation branding; security branding; narrative; security narrative;

    Abstract : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. READ MORE

  3. 2. Gaining Social Power In a Time of Conflict : A case study on how the two superpowers China and the US are using security branding on Twitter to gain social power during an ongoing war.

    University essay from Högskolan Väst/Institutionen för ekonomi och it

    Author : Emil Karlsson; Linda Wilsson; [2023]
    Keywords : Security Branding; Generic Frames; Digital Diplomacy; International Relations; Soft Power; Social Power; Superpower Rivalry; Twitter;

    Abstract : How are the two superpowers of the world using Twitter as a platform for gathering global support for their policies when tweeting about an ongoing international conflict? That is the question that is answered in this thesis through a small-N case study. A mixed-method content analysis, based on security branding and generic framing, was applied to the data to determine how security branding is used by the actors to acquire social power. READ MORE

  4. 3. Reclaiming the city by bike : A study about urban development in the city of Bogotá

    University essay from Stockholms universitet/Socialantropologiska institutionen

    Author : Vanessa Remolina; [2022]
    Keywords : Planning for inclusiveness; Place branding; Planning in the global south; Cycling Capital; Bogotá;

    Abstract : This study looks at the capital of Colombia, Bogotá’s mobility department, and how this institution is using the bicycle as a tool to brand the city. Bogotá has had a remarkable increase in bicycle ridership for several years, this duo to the city's implementation of bicycle lanes and politicians that have incorporated planning that favors this transport method. READ MORE

  5. 4. PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Georgia Moysaki; [2022]
    Keywords : NATO; Greece; branding; security; public diplomacy; communication fields; credibility; argumentation; information; Ukraine war; Social Sciences;

    Abstract : During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. READ MORE

  6. 5. Non-core business talent attraction

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karin Törnblad Davidsson; [2021]
    Keywords : talent attraction; marketing; HR; employer branding; values; recruitment platform; core business; non-core business; reputation; Business and Economics;

    Abstract : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. READ MORE