Essays about: "nation branding"

Showing result 1 - 5 of 51 essays containing the words nation branding.

  1. 1. Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Anne lot Gerritsen; [2019]
    Keywords : Nation branding; Holland brand; Holland.com; The Netherlands; Critical Discourse Analysis; National Identity; Ideology;

    Abstract : In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. READ MORE

  2. 2. Representation of migration in the Swedish nation branding: a qualitative analysis of the representation of migration in the photo exhibition ‘Portraits of Migration’ produced by the Swedish Institute

    University essay from Lunds universitet/Genusvetenskapliga institutionen

    Author : Ida Arneson; [2019]
    Keywords : Representation; Nation Branding; Migration; Ethnicity race; Gender; The Good Migrant; Social Sciences;

    Abstract : In this essay, practices of “nation branding” will be explored through the representations of migration, gender (and nation) of the exhibition Portraits of Migration, produced by the Swedish Institute and promoted through Swedish embassies and consulates worldwide. Theoretically, the essay is inspired by the tradition of British cultural studies and of feminist postcolonial exploration of nationhood and belonging. READ MORE

  3. 3. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

    University essay from Stockholms universitet/JMK

    Author : Shannelle Sahlin; [2019]
    Keywords : social marketing; communication strategies; multimodal analysis; NGO; NPO;

    Abstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE

  4. 4. Branding Our Roots : A study about the use of country of origin in international business

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Roope Kyttälä; Ekku Leivonen; [2019]
    Keywords : branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Abstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE

  5. 5. The Impact of Audiences in Public Diplomacy on Japan Nation Brand: A case study on Japan Nation Brand and the way both Japanese embassies in Saudi Arabia and US promote different images to their audiences through their twitter accounts

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ahmad Alshalabi; [2019]
    Keywords : Nation branding; Public diplomacy; Segmentation; Nation brand identity; Nation brand image; Competitive advantage; Social Sciences;

    Abstract : The purpose of this thesis was to find out how different actors in nation branding, the Japanese embassies in the Kingdom of Saudi Arabia (KSA) and in US under this research, could promote different nation brand images. These two embassies both practice public diplomacy and promote Japan’s image. READ MORE