Essays about: "Digital Diplomacy"

Showing result 16 - 17 of 17 essays containing the words Digital Diplomacy.

1. 16. Democratic Communication as a Strategic tool: exploring the nation branding-initiative Curators of Sweden as a contemporary application of digital democracy

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Susanna Ricknert; [2013]
   Keywords : Curators of Sweden; digital democracy; ideology; public diplomacy; strategic communication; web technology; Social Sciences;

   Abstract : This study explores the relationship between democratic ideals and web technology discourses observable in the US media debate on the nation branding initiative Curators of Sweden. Having identified discursive patterns that touched upon issues of democracy and web technology, and by connecting the reactions to a theoretical foundation on digital democracy, the analysis show how the democratic value of the initiative was interpreted differently due to conflicting ideals and assumptions of democracy and web technology. READ MORE

3. 17. The Use of Social Media as Communication Channels in Nation Branding and New Public Diplomacy Acts : A study on the "Up Greek Tourism" project in contemporary Greece

   University essay from Medier och kommunikation

   Author : Periklis Tsikizas; [2013]
   Keywords : Nation branding; new public diplomacy; new media; social media; Discourse analysis; semiotics; content analysis; Up Greek Tourism;

   Abstract : This thesis, as part of the one-year Master Programme in Social Science with specialization in Digital media, has taken up the concepts of nation branding and new public diplomacy and examined them from the perspective of the role that new, digital or even innovative – as some may call them – media play within them. It consists of five (5) chapters and is a little less than sixty (60) pages long. READ MORE