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Showing result 1 - 5 of 107 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Buildings in the Digital Era : An Explorative Study of Digital Twins in the Built Environment

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Siw Kristine Kästel; Joanna Wallén; [2024]
    Keywords : Digital Twin DT ; Arcitecture; Engineering and Construction AEC industry; Digitization; Building Information Modeling BIM ; Facility Management FM ; Operation Management O M ; Digital Tvilling; Fastighetsbranschen; Fastighetsförvaltning; Byggnadsinformationsmodeller BIM ;

    Abstract : In recent years, digital twins (DT) have gained traction in enhancing operation and maintenance procedures across various industrial sectors, such as manufacturing, energy, and aerospace. Yet their utilization remains more limited in the built environment. READ MORE

  4. 3. Potential and Limitations of the Sketch Map Tool in the International Red Cross Red Crescent Movement

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Kimon Letzner; [2024]
    Keywords : Disaster risk reduction; Participatory action research; Community risk mapping; International Red Cross Red Crescent Movement; Colombia; Technology and Engineering;

    Abstract : In disaster risk management, participatory mapping (PM) closes spatial data gaps in communities by integrating local risk knowledge. The thesis examined the potential and limitations of the Sketch Map Tool (SMT) as a PM tool for community-based disaster risk reduction (DRR) through an International Red Cross Red Crescent Movement case study. READ MORE

  5. 4. INTERNAL COMMUNICATION AND COWORKERSHIP, IMPLICATIONS FOR DIGITAL TRANSFORMATION. A qualitative case study at Volvo Trucks, exploring coworkership through self-determination theory

    University essay from Institutionen för tillämpad informationsteknologi

    Author : André Andersson; Wiebke Weiland; [2023-11-22]
    Keywords : Coworkership; Self-Determination Theory; Employee Engagement; Internal Organisational Communication; Case Study; Digital Transformation; Template Analysis;

    Abstract : Employee engagement is essential for companies' success, competitiveness and for handling large scale organisational changes. Specifying the barriers and drivers for employee engagement is therefore necessary to handle major organisational changes, such as digital transformation. READ MORE

  6. 5. Digital transformation in the healthcare sector: Drivers for adoption of digital healthcare technologies

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Fredrik Johansson; [2023-11-20]
    Keywords : Technology adoption; Healthcare sector; Drivers; Barriers; Digital transformation;

    Abstract : The study explores factors that drive the adoption of digital healthcare technologies. In venturing into this emerging domain of research the study attempts to answer the following research question: What drives the adoption of digital technologies in healthcare?. READ MORE