Essays about: "Digital Marketing and Traditional Marketing"

Showing result 1 - 5 of 77 essays containing the words Digital Marketing and Traditional Marketing.

  1. 1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Álvar González Bujedo; [2023-02-09]
    Keywords : ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

    Abstract : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. READ MORE

  3. 2. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  4. 3. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  5. 4. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Deline Fredriksson; Matilda Eriksson; [2023]
    Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

  6. 5. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    University essay from Umeå universitet/Institutionen för informatik

    Author : Hannes Sjöström; Pavithra Sivakumar; [2023]
    Keywords : Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Abstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE