Essays about: "Djannet Berendji"

Found 1 essay containing the words Djannet Berendji.

  1. 1. Umeå. Wants more. : A coordination perspective on how key stakeholders develop placebrand identity.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Clara Olovsson; Djannet Berendji; [2012]
    Keywords : Place branding; Stakeholder; Coordination; Brand identity;

    Abstract : During centuries, places – nations, region and cities – have tried to make themselvesmore attractive, productive, lucrative and secure. This strive has accelerated due toglobalization and other external factors. READ MORE