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Showing result 1 - 5 of 17 essays matching the above criteria.

1. 1. ROI Calculation on Online Controlled Experiment

   University essay from Lunds universitet/Matematisk statistik

   Author : Richard Wang; [2019]
   Keywords : A B testing; Online Controlled Experiments; Return on Investment; ROI; Mathematics and Statistics;

   Abstract : As online services such as e-commerce and mobile applications keeps growing, the need of optimizing the user experience does as well. By conducting Online Controlled Experiments, companies can get an insight to which features, design choices and implementations that users enjoy the most. READ MORE

3. 2. Speed of e-commerce internationalisation: impacting factors within the fashion industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sebastian Ejdhall; William Fellbom; [2017-08-29]
   Keywords : Speed of Internationalization; Internationalization Process Theory; Conceptual framework of internationalization; E-commerce; Network Theory; Fashion Industry;

   Abstract : Internationalization through e-commerce has been a rather under researched area and the effect of e-commerce on speed is even more so. This thesis’ purpose is to increase the understanding of the process of how companies within the Swedish fashion industry internationalize. READ MORE

4. 3. Adoption of e-Commerce in micro tourism firms located in Umeå

   University essay from Umeå universitet/Kulturgeografi

   Author : Tatevik Gharibyan; [2016]
   Keywords : e-Commerce; micro tourism firms; SMEs; tourism;

   Abstract : A new and an effective Internet business model such as electronic commerce (e-Commerce) has obtained great importance in the tourism industry (Li & Suomi, 2008). e-Commerce has great importance also for small firms. READ MORE

5. 4. The Effects of National Culture Values on Consumer Acceptance of E-commerce : The Swedish Case

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Arvid Wahlberg; [2015]
   Keywords : E-commerce; National Culture; E-commerce penetration; E-commerce acceptance; Sweden; TAM; Technology Acceptance Model; Hofstede’s dimensions of national culture; Trust; SEM; PLS-Graph;

   Abstract : A large amount of research has been conducted in order to seek explanations that clarify e-commerce acceptance throughout the world; however, there is a gap in the research as to how e-commerce acceptance is attributable to national culture. Two previous studies (Yoon, 2009), (Capece, et al. READ MORE

6. 5. Model for Auditing Search Engine Optimization for E-business

   University essay from Institutionen för teknik och naturvetenskap

   Author : Patrick Schooner; [2010]
   Keywords : Model; SEO; Search Engine Optimization; E-business;

   Abstract : E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. READ MORE