Essays about: "Ebba Zethzon"
Found 1 essay containing the words Ebba Zethzon.
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1. No Brand No Party
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Analyzing the outcomes of the Swedish Elections held in September 2018, in order to understand the brand building process in the political context and to find those factors able to shape the success of a party. Methodology: Literature review, case study, questionnaire Findings: The respondents display a high level of trust for their favorite political parties, but lower levels of involvement and especially loyalty. READ MORE
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