Essays about: "Tove Nylén"

Found 1 essay containing the words Tove Nylén.

  1. 1. No Brand No Party

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Davide La Rocca; Tove Nylén; Ebba Zethzon; [2018]
    Keywords : brand equity; involvement; trust; loyalty; heritage; politics; SD; brand image; Business and Economics;

    Abstract : Purpose: Analyzing the outcomes of the Swedish Elections held in September 2018, in order to understand the brand building process in the political context and to find those factors able to shape the success of a party. Methodology: Literature review, case study, questionnaire Findings: The respondents display a high level of trust for their favorite political parties, but lower levels of involvement and especially loyalty. READ MORE