Essays about: "Ebru Belul"

Found 1 essay containing the words Ebru Belul.

  1. 1. “Oh! I’m buying this bikini, it’ll fit perfectly when I’ve lost 2 kilos” : a study on how lingerie and swimwear companies influence consumers to buy their products

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Ngan Tran; Ebru Belul; [2017]
    Keywords : Generation Z; social media; willingness to buy; social self; body image;

    Abstract : Approximately 50% of girls and young women are not satisfied with their bodies. A huge reason for this is the thin body ideal dominating today’s social media. Lingerie and swimwear companies like Victoria’s Secret, Hunkemöller and Triangl uses the thin body ideal in their social media marketing but do not get any consequences for it. READ MORE