Essays about: "willingness to buy"

Showing result 1 - 5 of 43 essays containing the words willingness to buy.

  1. 1. The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ida Lucietti; Sophia Petrovská; Yufeng Li; [2023]
    Keywords : Colours; psychology; consumer perceptions; food industry; Business and Economics;

    Abstract : Product packaging has an impact on consumers' perception of the product and their purchasing decisions. In product packaging, colour is an important design factor. READ MORE

  3. 2. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

    University essay from Lunds universitet/Produktionsekonomi

    Author : Morgan Bryer; Anton Palmén; [2023]
    Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

    Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE

  4. 3. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Vendela Johansson; Joy Bou Absi; [2023]
    Keywords : Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Abstract : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. READ MORE

  5. 4. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

  6. 5. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Tamara Hadházi; [2023]
    Keywords : sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

    Abstract : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. READ MORE