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1. CSR's effect on brand image
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?” This study has a positive and deductive approach with a cross sectional design. READ MORE
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