Essays about: "Elsa Wadelius"

Found 2 essays containing the words Elsa Wadelius.

  1. 1. To Avoid, or Not to Avoid? A quantitative study of the reasons for brand avoidance and how they take form in avoidance behaviors.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elsa Wadelius; Isabelle Gosenius; [2018]
    Keywords : Brand Avoidance; Avoidance Behavior; Subjective Norms; Level of Involvement; Persistency Over Time;

    Abstract : The concept of brand loyalty has gained extensive attention from academia and from companies, in an attempt to understand what makes consumers loyal to a brand. There is however a lack of understanding of what makes consumers avoid a brand. READ MORE

  3. 2. Competitive or cooperative: are men and women perceived differently?

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Elsa Wadelius; Maja Martos; [2017]
    Keywords : Gender; Education; Focal point; Convention; Battle of the sexes;

    Abstract : The purpose of this study is to examine how men and women are affected by perceptions of opponents' gender in a coordination situation. To challenge previous research in this field, we both investigate how respondents perceive their opponents when only being provided information about gender, and when being provided information about gender and level of education. READ MORE