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1. Customer Defection and Value in Business-to-Business Relationships
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE
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