Essays about: "Entry Mode Strategy and the Effect of National"

Found 1 essay containing the words Entry Mode Strategy and the Effect of National.

  1. 1. Entry Mode Strategy and the Effect of National Culture on Foreign Subsidiary Performance

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Claes Friberg; Gustav Lovén; [2006]
    Keywords : Entry Mode; Performance; National Culture; Foreign Subsidiary; Strategy;

    Abstract : This study raises a new question regarding the link between cultural distance and entry mode performance. Previous studies have found a relationship between entry mode choice and performance. Others have shown a relationship between national culture and the choice of entry mode. READ MORE