Essays about: "Erik Modig"

Found 2 essays containing the words Erik Modig.

  1. 1. Exploring dual career experiences of Swedish student-eSport players

    University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

    Author : Kristoffer Modig; Erik Källgren; [2021]
    Keywords : Adolescents; career development; gaming; holistic perspective; supportive environment; upper secondary school; university; young adults; Gaming; gymnasium; holistiskt perspektiv; högskola; karriärsutveckling; tonåringar; ungdomar; universitet;

    Abstract : The study aimed to explore the experiences of dual career (DC) among Swedish student-eSport players from a holistic perspective, and focused on the challenges faced in DC, the coping strategies used, and how DC influenced the student-eSport players. Interviews were conducted with 7 student-eSport players enrolled in an upper secondary school or university providing DC supportive resources. READ MORE

  3. 2. Unbundling Creativity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Henrik Lethagen; Erik Modig; [2008]
    Keywords : creativity; advertising; effectiveness; attitudes; intentions;

    Abstract : In today’s media landscape advertisers find it ever more challenging to break through the clutter of competing ads in order to shape consumers’ attitudes and intentions and move them to purchase. An alternative strategy to greater advertising spending may be more creative advertising, which has been proposed to promote advertising effectiveness. READ MORE