Essays about: "European retail"

Showing result 26 - 30 of 48 essays containing the words European retail.

1. 26. The Products Characteristics and Their Influence on the Omnichannel Strategy : An analysis of the apparel and grocery retailers in Europe

   University essay from Umeå universitet/Företagsekonomi

   Author : Federico Castellani; Andrea Geregová; [2017]
   Keywords : Omnichannel marketing; apparel retailer; grocery retailer; customer behavior; European countries; omnichannel marketing strategies; sales channel;

   Abstract : The purpose of this Master’s thesis is to present to the reader a comprehensive overview on how the characteristics of grocery products and apparel products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy. This thesis takes a company’s point of view in order to investigate the reactions and the resulting marketing and channel strategies the different retailers apply while taking into account the varying customer behavior. READ MORE

3. 27. Cluster analysis of European banking data

   University essay from KTH/Matematisk statistik

   Author : Felix Molin; [2017]
   Keywords : Business models; modelling; Europe; credit institution; cluster analysis and financial crisis.; Affärsmodeller; modellering; Europa; kreditinstitut; klusteranalys och finanskris.;

   Abstract : Credit institutions constitute a central part of life as it is today and has been doing so for a long time. A fault within the banking system can cause a tremendous amount of damage to individuals as well as countries. A recent and memorable fault is the global financial crisis 2007-2009. READ MORE

4. 28. The Impact of Strategy to Real Time Chat Process : A Qualitative Multi-Method Study in the E-commerce Context

   University essay from Umeå universitet/Företagsekonomi

   Author : Dinesh Damodaran; Fanni Helminen; [2016]
   Keywords : ;

   Abstract : While retail e-commerce keeps on clicking the examination of its strategic business and operations requirements for success emerges as crucial. In terms of achieving competitive advantage, no longer is it sustainable for e-retailers to solely focus on traditional dimensions of providing high quality and low cost for their target customers. READ MORE

5. 29. The Influence of Cross-country Stock Markets on Consumer Confidence - the EU Evidence

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Milen Stoyanov; Julius Sukarevicius; [2013]
   Keywords : Stock markets; Cointegration; Granger causality; VECM; Consumer confidence indicator;

   Abstract : This paper studies the relationship between stock markets and consumer confidence in 12 European countries. Stock markets are believed to have an impact on consumer confidence for two main reasons: one is the direct effect that stock markets have on consumers' wealth, the other is the leading indicator effect which suggests that consumers perceive the stock markets as an indicator for future economic development. READ MORE

6. 30. Transferability of Online Store Image- A Comparative Study of Zalando's Online Store Image In Germany, Sweden and The Netherlands.pdf

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Arne Wesche; Patrick Breuling; [2013]
   Keywords : online store image; Zalando; fashion retailing; standardization; online retailing; internationalization; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to examine the role of online store image in the internationalization process of online retailers. Based on the assumption that a favorable image is a competitive advantage for retailers, this master thesis examines whether or not a favorable domestic online store image, can be replicated in the in- ternationalization process of online retailers. READ MORE