Essays about: "Zalando"
Showing result 1 - 5 of 7 essays containing the word Zalando.
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1. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE
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2. Understanding The Startup Studio Incubation Model
University essay from Göteborgs universitet/Graduate SchoolAbstract : Over the past few years, thanks to the rise of a substantial figure of startup unicorns including: Dollar Shave Club, Zalando, Jumia, DeliveryHero and HelloFresh , “ Startup Studios ” have emerged vigorously into the startup scene, as a vital incubation tool to support startups and promote entrepreneurship. However, due to the infancy of the startup studio incubation model, the divergence in the way each startup studio organizes itself, and the lack of academic research regarding startup studios, the concept of the startup studio incubation model has always been blurry, indistinct and confusing. READ MORE
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3. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE
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4. The Impact of Blockchain Technology on Trust in the Supply Chain
University essay from Lunds universitet/Teknisk logistikAbstract : Background: Trust is a main issue in supply chain collaboration. Since the Blockchain technology has received lots of attention, researchers and industries started to ask what the impact of BCT on supply chain collaboration is, and how they can benefit from BCT in supply chain relationships. READ MORE
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5. A Framework for Fashion Data Gathering, Hierarchical-Annotation and Analysis for Social Media and Online Shop : TOOLKIT FOR DETAILED STYLE ANNOTATIONS FOR ENHANCED FASHION RECOMMENDATION
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Due to the transformation of different recommendation system from contentbased to hybrid cross-domain-based, there is an urge to prepare a socialnetwork dataset which will provide sufficient data as well as detail-level annotation from a predefined hierarchical clothing category and attribute based vocabulary by considering user interactions. However, existing fashionbased datasets lack either in hierarchical-category based representation or user interactions of social network. READ MORE
