Essays about: "Ezgi Tekergül"

Found 1 essay containing the words Ezgi Tekergül.

  1. 1. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Keywords : sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Abstract : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. READ MORE