Essays about: "Fan Perception"
Showing result 1 - 5 of 14 essays containing the words Fan Perception.
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1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. READ MORE
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2. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE
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3. The TikTok effect: How TikTok is shaping the way we consume music
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE
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4. Why always us? : A single case study on Fan perception in relation to the Manchester City FC Financial Fair Play allegations case based on social identity theory
University essay from Jönköping UniversityAbstract : Background: The football industry is a giant economic driver in the world with the English Premier League being the one with the largest following worldwide. Recently, the Premier League club Manchester City FC got charged with over 100 breaches of the leagues financial fair play rules invoking discussion and reactions among fans. READ MORE
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5. A mapping of the ethical, cultural and psychological aspects of attitudes towards Cosmetic Surgery Tourism
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This qualitative research maps the attitudes of the cosmetic surgery tourism stakeholders towards the phenomenon from their ethical, cultural and psychological aspects. Utilitarianism, media culture and mental health state that leads to the decision to experience cosmetic tourism, inform the investigation of the aforementioned aspects. READ MORE