Essays about: "Sports marketing"

Showing result 1 - 5 of 73 essays containing the words Sports marketing.

  1. 1. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Egon Axelsson; Jakob Reinholdsson; [2022]
    Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

    Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE

  2. 2. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

  3. 3. The relationship between sports marketing & consumers purchase intention

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
    Keywords : ;

    Abstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. READ MORE

  4. 4. Why visit the arena? A quantitative study of Swedish consumers' intentions to attend the arena to watch football in Allsvenskan

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Beatrice Lantz; Vilma Pettersson; [2022]
    Keywords : Intentions; Sports marketing; Team identification; Fan loyalty; Sports attendance;

    Abstract : To succeed as a sports organization the ability to draw spectators to the arena is vital. This thesis takes a closer look at Swedish football fans and investigates which factors that affect their intention to attend the arena to watch a football game in Allsvenskan. READ MORE

  5. 5. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Gisslar; Linnéa Sundman; [2021]
    Keywords : Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

    Abstract : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. READ MORE