Advanced search

Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  3. 2. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabelle Pandeya; [2019]
    Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE

  4. 3. The fine line between journalism and advertising : A critical discourse study of ELLE.se’s use of advertorials and click-based content and an evolving hybrid genre

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Linnéa Ruiz Mutikainen; [2018]
    Keywords : Fairclough; Critical Discourse Analysis; advertorials; native; affiliate; fashion journalism; commercialism; hybrid genre;

    Abstract : The purpose of this study is to explore the expressions of a commercialising fashion journalistic genre by focusing on how ELLE.se, Sweden’s biggest online fashion platform, use advertorials and click-based content. READ MORE

  5. 4. The Race Issue - Researching Diversity and Representation of Race in Contemporary Fashion Editorials

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Lise Charlotte Lehwald; [2018]
    Keywords : Racial Diversity; Representation; Race; Stereotyping; Beauty-ideals; Discourse; Fashion Editorial; Postcolonialism; Symbolic Annihilation; Tokenism; New Racism;

    Abstract : The purpose of this research is to examine the diversity and representation of models of color in ELLE US’ 2017 fashion editorials. As the purpose is twofold, so is the methodological approach, which looks at the material through both a quantitative content analysis and a qualitative visual analysis. READ MORE

  6. 5. The Perceived Credibility of Fashion Bloggers and Sponsored Blog Posts

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Linn Hansson; [2015]
    Keywords : Credibility; Fashion Blogs; Fashion Blogger; Sponsored blog posts; Social Sciences;

    Abstract : This study examines the problem regarding editorial content in fashion blogs being increasingly sponsored by PR agencies and corporations. The research question will answer how this affects the credibility of fashion bloggers and the blog content. A qualitative approach has been used to measure this phenomenon, with quantitative features. READ MORE