Essays about: "Fendi"

Found 2 essays containing the word Fendi.

1. 1. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

3. 2. Queering a Fascist Heritage

   University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Lina Blomqvist; [2021]
   Keywords : Arts and Architecture;

   Abstract : In this thesis I have tried to understand this great complexity in architecture, when an oppressive architecture can be considered an architectural masterpiece. This conflict is embodied by Palazzo della Civiltà. Italiana. READ MORE