Essays about: "Versace"

Found 2 essays containing the word Versace.

1. 1. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

3. 2. A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hinz Chan; Elsa Perpiñá Subiñas; [2019]
   Keywords : Heritage brands; brand attitudes; perceived brand authenticity; logo redesign; brand management; Business and Economics;

   Abstract : Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. READ MORE