Essays about: "Gustaf Johnsson Wallin"
Found 2 essays containing the words Gustaf Johnsson Wallin.
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1. From Stable to Table - The Case of Findus and the Horse Meat Scandal
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE
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