Essays about: "Franchisor"

Showing result 6 - 10 of 14 essays containing the word Franchisor.

1. 6. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Björn Arpi Ekblom; Ulla Göransson; [2016]
   Keywords : Standardisation. Selling Process. Sales Performance. Sales Funnel Management. Performance; Indicators. Conversions. Quantitative Research. Logistic Regression;

   Abstract : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. READ MORE

3. 7. Corporate social responsibility in Brand equity : A study on how CSR can increase local franchised fast food restaurants brand equity.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mattsson Frans; Swedenborg Jesper; [2015]
   Keywords : Corporate social responsibility; Fast food restaurants; Franchise; Brand;

   Abstract : Introduction: Research claims that it is hard to divide the responsibility for the local community between the franchisee and the franchisor because of the franchisee does not have clear understanding to what degree they should be committed to local CSR. This research will study the importance of philanthropic CSR activities on local level and see if these activities can be used to strengthen fast food companies’ brand equity. READ MORE

4. 8. Innovation in Swedish Restaurant Franchises

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jenny Loikkanen; Jekaterina Mazura; Jelena Schrader; [2015]
   Keywords : innovation; franchise; franchisee; business format franchising; restaurant industry;

   Abstract : Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. READ MORE

5. 9. Franchising : Focusing on Franchisees' Perspective in the Swedish Retailing Industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Per Carnestedt; Dennis Ericson; Niclas Jonsson; [2015]
   Keywords : ;

   Abstract : Franchising is an important global business phenomenon, yet most research in the field is allocated to the American market. In addition, the majority of conducted research on the topic of franchising is considering the franchisor perspective, even though a franchising establishment is a relationship between two parties; the franchisor and the franchisee. READ MORE

6. 10. Challenges of a social enterprise expanding through franchising: is social franchising really different? An explorative case study of a social enterprise SolarNow

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Marzena Studniarska; [2013]
   Keywords : social entrepreneurship; franchising; social franchising; expansion; challenges;

   Abstract : The aim of this study is to investigate the challenges that a social enterprise can experience when franchising through an explorative case of a Dutch social enterprise operating in Uganda - SolarNow, which aims to provide access to affordable energy in the rural regions of the country. The theory argues that social enterprises can experience different or additional difficulties when franchising because of their specific nature. READ MORE