Essays about: "Franchisor"

Showing result 11 - 14 of 14 essays containing the word Franchisor.

  1. 11. Elaboration of a Franchising Strategy - The Strategy Behind the Choice of a Franchising Agreement

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alexandre Mignault; [2012]
    Keywords : franchising agreement; resource scarcity; agency theory; franchising strategy; plural form;

    Abstract : While substantial research has taken place on the antecedents of franchising, very little research has looked at the finer details of how franchising actually takes place. The aim of this thesis is to bridge this gap by identifying the types of franchising agreements that are used and the factors that lead to the choice of a specific franchising agreement by a franchisor. READ MORE

  3. 12. Managing a Franchise in the Fully Franchised Form: A Case Study of a Franchise System's Shift from a Plural Form to a Fully Franchised Form

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Jonas Ericson; Martin Jallinder; [2012]
    Keywords : franchising; fully franchised form; plural form; management control systems; proportion of company-owned PCO ;

    Abstract : Franchise theorists have failed to explore all possible organizational forms in a franchise system. The plural form has been the dominant topic of interest during the last two decades, while the fully franchised form has been marginalized to an unlikely future outcome. READ MORE

  4. 13. Franchisor-franchisee relationships : an interaction approach

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Avdelningen för Ekonomi

    Author : Kristina Trifunovska; Robin Trifunovski; Christer Ekelund; [2011]
    Keywords : Franchising; relationships; interaction theory; contingency theory;

    Abstract : Purpose- The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee, such as information, social, and cooperative exchanges, which create a long-term relationship. The objective is to provide a conceptual framework to investigate the relationship from the franchisee’s point of view since little research has been conducted from this perspective. READ MORE

  5. 14. The Room for Franchisees' Entrepreneurial Behaviour In a Standardized Business Format Franchise ~A case study of Make Up Store~

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jelena Jovanovic; Diana Takács; [2011]
    Keywords : entrepreneurial behaviour; franchisee; business format franchise;

    Abstract : This thesis analyzes the room for exerting entrepreneurial behavior in a standardized business format franchise. It aims to answer the research question: "In business format franchising, is there room for exerting entrepreneurial behavior of a franchisee and in which non-standardized components of the business format can it be exerted . READ MORE