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Showing result 1 - 5 of 14 essays matching the above criteria.

1. 1. Market Communication Strategy : A case study of IKEA

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Martina Alice Spinoglio; [2020]
   Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

3. 2. A Stewardship Perspective on Goal Alignment in International Social Franchising

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Jonas Billen; Saga Schéele; [2020]
   Keywords : Stewardship Theory; Social Franchising; NGO; Goal alignment; International Franchising;

   Abstract : Nongovernmental organizations (NGOs) are among those that have adopted the United Nations 2030 Agenda for Sustainable Development. Some NGOs may strive to address global challenges and aim to expand internationally. Social franchising offers a possible strategy for that matter. READ MORE

4. 3. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Neema Kisanga; Samana Mohammad; [2019]
   Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

   Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

5. 4. Following the Recipe Brings Franchisees to the Table : A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Matilda Engblom; Katarina Nyberg; [2019]
   Keywords : Spend Analysis; Franchising; Consolidation; Purchasing Cost Savings; Franchisor-franchisee relationship; Regain Insight and Control;

   Abstract : Course: Degree Project in Supply Chain Management, the Business Administration and Economics Programme, 4FE19E Authors: Matilda Engblom and Katarina Nyberg Supervisor: Arash Kordestani Examiner: Helena Forslund Title: Following the Recipe Brings Franchisees to the Table - A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees Background: As a franchisor, Company X does not have insight or control in purchasing at their franchisees. Spend analysis is a tool used to identify current purchased volumes and costs. READ MORE

6. 5. Critical Success Factors: A study of Swedish Restaurant Franchisors

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Fanny Johansson; Andreas Pedersen; [2018]
   Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

   Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE