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1. 1. Analyzing the analyzing tool

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Viktor Nyman; Fredrik Hjelm; [2018]
   Keywords : Big data; Customer analytics; Marketing; Personality; Online behavior;

   Abstract : Big data is rapidly disrupting how marketing is being used by enabling deeper and more individual customer insights. Sometimes, this comes at the price of integrity. This thesis aims to search for how valuable the most personal insights may be in predicting customer behavior. READ MORE