Essays about: "Online behavior"

Showing result 1 - 5 of 336 essays containing the words Online behavior.

  1. 1. Video Consumption Online - The relationship between the sender and receiver of video clips

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Keywords : Video consumption; video clips; emotions; video content; viral videos; brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Keywords : Product returns; reverse logistics; return management; customer loyalty; retention;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. Podcasts: “Entertainment To Go” : A study on why Uppsala University students listen to podcast

    University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Medier och kommunikation

    Author : Anneli Modin; Sasha Börholm; [2020]
    Keywords : podcast; convergence; mobility; uses gratifications theory; listening behavior;

    Abstract : The study aims to gain a deeper understanding of podcasts as a phenomenon. It specifically explores Uppsala University students and their podcast listening habits in an effort to gain understanding about why students listen to podcasts, if there are particular genres students are drawn to and why students believe podcasts are successful. READ MORE

  4. 4. A frame of user interface design requirements for usability and improved consumer behaviors in social commerce

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Julian Sybella Nansamba; [2020]
    Keywords : User interfaces; Usability; Consumer behavior; Social commerce.;

    Abstract : User interface usability in social commerce is an important theme today because many businesses are evolving with use of social media in order to easily reach larger markets.  The study was based on the fact that online shoppers and their purchase success depend to the great extent  they can interact with the interface(usability). READ MORE

  5. 5. Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jiawei Liu; Amarnath Nagula; [2020]
    Keywords : Omnichannel retailing; Dynamic capability; Small retailers;

    Abstract : Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains. The retailers were forced to redefine the way they operate by managing various channels to reach their consumers. READ MORE