Essays about: "Online behavior"

Showing result 1 - 5 of 305 essays containing the words Online behavior.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. BLOCKCHAIN TECHNOLOGY: A TRUST OR CONTROL MACHINE? Theory and Experimental Evidence

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Đorđe Milosav; [2019-06-25]
    Keywords : Blockchain technology; Trust; Reciprocity; Control; Experiments;

    Abstract : After the introduction of Bitcoin in 2008, there has been a proliferation of interest in digital technology called Blockchain. It has been argued that Blockchain can sustain any transaction of value, be it monetary or information, in a manner that is secure and completely independent of interpersonal trust. READ MORE

  3. 3. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Henriksen; Malin Hornebrant; [2019]
    Keywords : ;

    Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE

  4. 4. Love Swipes Right: A quantitative study on how the facial expressions and gaze direction of men affect dating app interaction intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alisa Bandell; Olivia Krall; [2019]
    Keywords : Dating apps; Self-presentation; Marketing; Person perception; Online behavior;

    Abstract : How individuals market themselves online has become increasingly relevant as the abundance of options makes distinctiveness even more important. The same holds for one's dating app profile. Prior research on online dating has primarily focused on browser-based online dating profiles, and research on dating apps is inconclusive. READ MORE

  5. 5. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
    Keywords : Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

    Abstract : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. READ MORE