Essays about: "Customer analytics"
Showing result 1 - 5 of 59 essays containing the words Customer analytics.
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1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE
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2. Low-No code Platforms for Predictive Analytics
University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknikAbstract : In the data-driven landscape of modern business, predictive analytics plays a pivotal role inanticipating and mitigating customer churn—a critical challenge for organizations. However, thetraditional complexities of machine learning hinder accessibility for decision-makers. READ MORE
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3. Navigating the Era of Open Banking: The Opportunities and Threats of Open Banking - a Case Study of Nordea and the Open Banking Ecosystem
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : Regulatory changes and shifts in technology enabled the rise of Open Banking. In this paper, we examine the opportunities and threats implied by Open Banking on traditional banks and the strategies on how to navigate the era of Open Banking, using Nordea as an example. READ MORE
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4. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE
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5. Customer segmentation in Retail: An Experiment in Sweden
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE