Essays about: "Customer analytics"

Showing result 1 - 5 of 52 essays containing the words Customer analytics.

  1. 1. Evaluation of Approaches for Representation and Sentiment of Customer Reviews

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stavros Giorgis; [2021]
    Keywords : machine learning; nlp; text analytics; sentiment analysis; transformers; tfidf; bow; fasttext; word2vec; bert; xlnet; roberta; maskininlärning; nlp; textanalys; sentimentanalys; transformatorer; tfidf; bow; fasttext; word2vec; bert; xlnet; roberta;

    Abstract : Classification of sentiment on customer reviews is a real-world application for many companies that offer text analytics and opinion extraction on customer reviews on different domains such as consumer electronics, hotels, restaurants, and car rental agencies. Natural Language Processing’s latest progress has seen the development of many new state-of-the-art approaches for representing the meaning of sentences, phrases, and words in the text using vector space models, so-called embeddings. READ MORE

  2. 2. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  3. 3. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  4. 4. An analysis of new functionalities enabled by the second generation of smart meters in Sweden

    University essay from Linnéuniversitetet/Institutionen för fysik och elektroteknik (IFE)

    Author : Jose Drummond; [2021]
    Keywords : Smart meter; network operator; functionalities; data analytics; alarm system; power quality; dynamic pricing; load shedding; power grid; consumers; communication; operation department; power outage; voltage events; alarms; integration; interface;

    Abstract : It is commonly agreed among energy experts that smart meters (SMs) are the key component that will facilitate the transition towards the smart grid. Fast-peace innovations in the smart metering infrastructure (AMI) are exposing countless benefits that network operators can obtain when they integrate SMs applications into their daily operations. READ MORE

  5. 5. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Tommy Pham; [2021]
    Keywords : Systemvetenskap; informationssystem; informatik; Information Systems;

    Abstract : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. READ MORE