Essays about: "Gustaf Banér"

Found 1 essay containing the words Gustaf Banér.

  1. 1. Transposition of Legitimacy Across Fields: A Case Study of the Swedish Gambling Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Banér; Christoffer Ripe; [2019]
    Keywords : Electronic Identification; Gambling; Institutional Theory; Organizational Legitimacy; Transposition;

    Abstract : In early 2019 the Swedish online gambling industry was re-regulated, paving way for private operators to establish business. These operators resorted to various marketing activities as they battled for market share. Curiously, an eID-solution became a common element in marketing. We identified a desire to gain legitimacy. READ MORE