Essays about: "Gustaf Banér"
Found 1 essay containing the words Gustaf Banér.
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1. Transposition of Legitimacy Across Fields: A Case Study of the Swedish Gambling Industry
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In early 2019 the Swedish online gambling industry was re-regulated, paving way for private operators to establish business. These operators resorted to various marketing activities as they battled for market share. Curiously, an eID-solution became a common element in marketing. We identified a desire to gain legitimacy. READ MORE
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