Essays about: "digital trends"

Showing result 1 - 5 of 163 essays containing the words digital trends.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

4. 3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

5. 4. Exploring the use of low-code software development in the automotive industry : thesis conducted at the Scania engine assembly facility

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Matteus Henriksson; [2024]
   Keywords : low-code development; no-code; rapid application development; automotive industry; power platform;

   Abstract : The growing demand for IT professionals to develop and maintain software is creating huge concerns for organizations looking to keep up and build resilience. The trends show that there is a large shortage compared to the demand. Manufacturing companies are no exception to this, and the adoption of Industry 4. READ MORE

6. 5. Digital Dashboard for Enhanced Waste Management in the Stockholm Municipality : Bridging Data Insights and Sustainable Practices

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Youssef Ramy Farouk Fam; [2024]
   Keywords : Waste management; Dashboard; Design; Digitalisation; Data visualization; Waste sorting behavior; Avfallshantering; Dashboard; Design; Digitalisering; Datavisualisering; Källsorteringsbeteende;

   Abstract : The surging global trend in waste generation, currently surpassing 2 billion tons annually in cities,stands as a pressing concern amid escalating climate change threats. This master's thesis aims todesign a digital dashboard tailored to the needs of the Stockholm Municipality's waste managementsystem and its different stakeholders. READ MORE