Essays about: "Henric Lindholm"

Found 2 essays containing the words Henric Lindholm.

1. 1. Former President of a Former Colony : How The Guardian reported on the final events leading to Robert Mugabe’s resignation

   University essay from Högskolan i Jönköping/Högskolan för lärande och kommunikation

   Author : Henric Lindholm; [2018]
   Keywords : ideology; post-colonialism; orientalism; Zimbabwe; Robert Mugabe; journalism; the Guardian;

   Abstract : During the month of November 2017, the President of Zimbabwe, Robert Mugabe was taken into custody by Zimbabwe’s military. This was a move in order to shift the governmental power after which Mugabe after almost 40 years as President of Zimbabwe resigned from his post. READ MORE

3. 2. Cars and Environmental Values : A Rhetoric and Semiotics Analysis of How Environmental CSR values are communicated on webpages at General Motors, Hyundai and Volkswagen

   University essay from

   Author : Henric Lindholm; [2017]
   Keywords : Car industry; CSR; competitiveness; corporate identity; environment; marketing communication; webpage.;

   Abstract : This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers. READ MORE