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Found 2 essays matching the above criteria.

1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

3. 2. Critical Perspectives of Marketing Discourse: Case Study of IKEA´s Corporate Philanthropy

   University essay from Institutionen för geovetenskaper

   Author : Aleksandra Dermanovic Hellman; [2011]
   Keywords : consumption patterns; corporate philanthropy; critical discourse analysis; IKEA´s marketing discourse; Stenmark´s principle of inter-generational justice; Sustainable Development;

   Abstract : This thesis discusses how IKEA perceive and use concept of Sustainable Development and relates it with consumption. For that purpose, an online-survey was undertaken with the aim to see how IKEA´s customers perceive IKEA´s philanthropic activities in developing countries and how these activities influence on their consumption patterns and ideas of inter-generational justice. READ MORE