Essays about: "IKEA Managers"

Showing result 21 - 25 of 41 essays containing the words IKEA Managers.

  1. 21. IKEA in India : A study of the cultural aspects of deploying an IKEA store in India

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Anna Tommysdotter; [2016]
    Keywords : ;

    Abstract : Introduction: This study is about organisational culture and different cultural influences in a cross-cultural environment at an IKEA office in India. Statement of Purpose: The purpose of this master thesis is to provide increased understanding of the cross-cultural setting in regards to conceptualisation of the concept of culture as well as sense-making and sense-giving processes of employees in a trans-cultural environment in India. READ MORE

  3. 22. Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonie Wolf; Aylin Wispeler; [2015]
    Keywords : Format Development; Store Image; Intended Image; IKEA; inner-city store; general merchandise retailer; urban; Business and Economics;

    Abstract : Purpose The purpose of this research is to explore the effects of format development of an original single-format general merchandise retailer on store image. Theoretical Perspectives This study is grounded on the alignment of existing literature in the fields of format development and store image. READ MORE

  4. 23. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rania Akhsassi; [2014]
    Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

    Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE

  5. 24. A Project Management Information System with Key Performance Indicators in a Multi-Project environment - An action research with IKEA AB

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Johan Jakobsson; Nora Fosse; [2014]
    Keywords : Multi-project organizations; project management information system; project; project;

    Abstract : Purpose: The purpose of this thesis is to describe how IKEA AB, works with projects today. Further, the aim is to give a suggestion on how a Project Management Information System could look like in the multi-project organization IKEA AB. READ MORE

  6. 25. Change a Way Forward: An interpretative and qualitative study examining an organizational change initiative

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lena Ytterberg; Susanna Hallner; [2013]
    Keywords : IKEA Industry; Organizational Change Management; Cultural change; Sense Making; Symbolic Leadership; Organizational Identification; Zero Defect Culture; Quality; Business and Economics;

    Abstract : Title: Change – A way forward: An interpretative and qualitative study examining an organizational change initiative. Seminar date: May 28th 2013 Course: BUSN49 - Degree Project in Managing People, Knowledge and Change - Master Level Authors: Lena Ytterberg, Susanna Hallner Advisors: Stefan Sveningsson Department of Business Administration Lund University School of Economics and Management, Sweden. READ MORE