Essays about: "IKEA Managers"

Showing result 6 - 10 of 41 essays containing the words IKEA Managers.

  1. 6. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  3. 7. Retail Organizational Change and Leadership in ICA Maxi and IKEA

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Chiedozie Obodo; [2020]
    Keywords : Leadership; leaders; Sweden Swedish; corporate leaders; retail organization; employees; organizational change; engage; ICA Maxi; IKEA; interview; qualitative;

    Abstract : Background: Leadership can be understood from the perspective of corporate leaders and employees in two retail organizations such as ICA Maxi and IKEA in Sweden. Research to date has tended to pay little attention to the study of leadership and its related issues in retail organizations. READ MORE

  4. 8. Repatriation-returning home and adjusting : A qualitative study of the repatriation process in three Swedish multinational corporations

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Saraj Farhana; Nedda Al-ammar; [2019]
    Keywords : Repatriation; expatriation; MNC; Multinational Corporation; pre-return repatriation; post-return repatriation; International Human Resource Management; IHRM; Internationalization.;

    Abstract : In order to stay competitive in the market, multinational corporations (MNC) need to expand their businesses in the international market. Sending employees to work abroad is a great way of expanding. READ MORE

  5. 9. Creative Concept or Watered-down Version?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Michelsen; Alice Beckman; [2019]
    Keywords : Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

    Abstract : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. READ MORE

  6. 10. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE